Short-form content like TikToks, Instagram Reels, and YouTube Shorts thrive on immediacy and impact, and using eye-catching video effects is a powerful way to grab your audience's attention instantly. Video Transitions Video transitions are all about transitioning from one clip to another seamlessly; including smooth zooms, swipe slides, glitch effects, and morphing between scenes can bring a cinematic quality to your edits. These techniques not only help connect clips but al

Smartphones are useful tools for brands both big and small, however the answer to this question is certainly nuanced. When video content is at the forefront of your marketing strategy and the touchpoint that is designed to resonate with your customers, investing in professional videography and aerial film content demonstrate quality, edge, professionalism and lead to trust. With so many digital platforms (social media, web, tv, digital billboards and more) offering video ca

Video is a powerful medium of communication that exists within the Public Relations (PR) remit. The shift towards video reflects how audiences consume information in an increasingly visual, fast-paced, and digital world. Video as a communications medium is a popular topic of discussion amongst well respected online platforms such as the HubSpot Blog , Neil Patel  & Forbes . Video content is easy to consume Engagement:  Studies show that video content acquires higher engagemen

A quick guide on integrating short-form video content into your existing marketing plan, hints and tips for success..

In this article we take a look at scenarios where using video content to communicate with stakeholders is more advantageous than more traditional media. Below I have put together ten pillars which may be useful when considering how to communicate in certain scenarios, dictated by your marketing strategy.     1.     Explaining complex information Videos can simplify complex concepts using visuals, voiceovers, animations, and storytelling. A mix of A, B & C roll visuals can he

A brief article on where video sits within the marketing funnel, where, when and which channels are most appropriate for video communication