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AI Search has certainly become a topic of relevance in the marketing world, and indeed, everyday life. According to Data Reportal, over one billion people use Ai search platforms, globally. (Source: Data Reportal , 2025) Interestingly, ChatGPT actually launched it's first iteration (GPT-1) in 2018, which was superseded, before GPT-3.5 was launched in November 2022. Google Gemini followed suit in March 2023; amongst other LLM's (Large Language Models) that quickly gained in po

If you run a business with a local customer base, such as a plumber, carpenter, restaurant or hair salon, Local   SEO   is the key to being discovered by nearby customers who are using search engines to find your products or services online. In this guide, we’ll break down what Local SEO is, why it matters, and how you can optimise both on-page and off-page factors like your Google Business Profile, content, citations, backlinks, and more. What is Local SEO? Local SEO is the

On-Page SEO is the process of optimising a web page for both search engines and users, to make content relevant to a search query entered into a search engine. The reason it's called 'on-page' SEO is because it refers to all of the elements we can change/edit, on the web page itself. On-page is a common starting point for SEO as it's controllable by the web page editor. 'Off-Page' SEO refers to processes and actions that can be performed off page, which in practice is a littl

Off-Page SEO is the process of optimising ‘off-page’ elements for both search engines and users, to make content relevant to a search query entered into a traditional or generative search engine.   The reason it's called 'off-page' SEO is because it refers to all of the elements that are not on the website/web page itself.   If you're starting from scratch, before you keep reading, it’s good practice to start with on-page elements, so if you haven’t read my   On-Page SEO   ar

The art of Search Engine Optimisation (SEO) is all about increasing 'Organic Traffic', this essentially means traffic that has found a page on your site through a search engine.   The user has typed in a search query, your site has appeared in the SERP (Search engine results page) and voilà, they've clicked the link and now the user is on your site. When it comes to the question, what is seo? In very simple terms, SEO  is about optimising this process to appear higher in the

Short-form content like TikToks, Instagram Reels, and YouTube Shorts thrive on immediacy and impact, and using eye-catching video effects is a powerful way to grab your audience's attention instantly. Video Transitions Video transitions are all about transitioning from one clip to another seamlessly; including smooth zooms, swipe slides, glitch effects, and morphing between scenes can bring a cinematic quality to your edits. These techniques not only help connect clips but al

Smartphones are useful tools for brands both big and small, however the answer to this question is certainly nuanced. When video content is at the forefront of your marketing strategy and the touchpoint that is designed to resonate with your customers, investing in professional videography  and aerial film  content demonstrate quality, edge, professionalism and lead to trust. With so many digital platforms (social media, web, tv, digital billboards and more) offering video ca

Video is a powerful medium of communication that exists within the Public Relations (PR) remit. The shift towards video reflects how audiences consume information in an increasingly visual, fast-paced, and digital world. Video as a communications medium is a popular topic of discussion amongst well respected online platforms such as the HubSpot Blog , Neil Patel  & Forbes . Video content is easy to consume Engagement:  Studies show that video content acquires higher engagemen

If you’ve read the previous article ‘ Where does video content sit within the marketing funnel? ’ you’ll know that short form content mostly sits in the ‘awareness’ stage of the funnel. Creating short-form content that is both entertaining and aligned with your objectives requires strategic planning and creativity.   Define Objectives Awareness requires focus on short catchy visuals, humour, or storytelling that highlights brand identity but also communicates a message; combi

In this article we take a look at scenarios where using video content to communicate with stakeholders is more advantageous than more traditional media.Below I have put together ten pillars which may be useful when considering how to communicate in certain scenarios, dictated by your marketing strategy.      1.     Explaining complex information Videos can simplify complex concepts using visuals, voiceovers, animations, and storytelling. A mix of A, B & C roll visuals can hel

Video based communication can be used in multiple different scenarios, forms, channels and platforms; in this article we are going to explore when to use video content and in what form, as opposed to when we may write a blog post or perhaps even using an infographic to communicate a message.   The key to any communication is to think about who we are communicating with; to which persona type or ICP (Ideal customer profile) are we trying to communicate with.   If you have a ma