AI Search has certainly become a topic of relevance in the marketing world, and indeed, everyday life. According to Data Reportal, over one billion people use Ai search platforms, globally. (Source: Data Reportal , 2025) Interestingly, ChatGPT actually launched it's first iteration (GPT-1) in 2018, which was superseded, before GPT-3.5 was launched in November 2022. Google Gemini followed suit in March 2023; amongst other LLM's (Large Language Models) that quickly gained in po

If you run a business with a local customer base, such as a plumber, carpenter, restaurant or hair salon, Local SEO is the key to being discovered by nearby customers who are using search engines to find your products or services online. In this guide, we’ll break down what Local SEO is, why it matters, and how you can optimise both on-page and off-page factors like your Google Business Profile, content, citations, backlinks, and more. What is Local SEO? Local SEO is the pr

Off-Page SEO is the process of optimising ‘off-page’ elements for both search engines and users, to make content relevant to a search query entered into a traditional or generative search engine.   The reason it's called 'off-page' SEO is because it refers to all of the elements that are not on the website/web page itself.   If you're starting from scratch, before you keep reading, it’s good practice to start with on-page elements, so if you haven’t read my   On-Page SEO   ar