Digital Marketing Strategy
Picture this: you're spending time and money on web development, writing content, posting on social media, creating videos, and running paid ads... yet conversions continue to plateau.
You're putting in the effort, but you're not sure if you're actually moving in the right direction.
Before starting work with any new client, I review the current strategy and active channels to get an honest picture of your marketing mix.
From there, we align on your commercial objectives and walk through my custom strategic marketing framework.
Once complete, I deliver a clear, actionable roadmap for your marketing activities over the next 12 months, designed specifically to hit your business goals.
Audit
The first stage of any strategy is to audit current activity, you may not have a 'marketing strategy' document but more than likely you will be channeling effort into marketing activities and have logical reasoning behind investing in these particular channels.
I'll be looking at the channels you are using, the demographics, messaging, consistency and whether this activity forms part of the wider strategy to meet your objectives.
If you have buyer persona's or ideal customer profiles already setup, I will take copies of these and review them so I have knowledge when it comes to the next stage, the discovery,
Discovery
Following the audit, I hold a discovery session, to firstly understand your objectives and then present my findings from the audit.
Whether you’re a service based business looking to increase enquiries or a product based business looking to increase sales in one particular area, whether your moving into a new field or struggling to get traction in an existing market, understanding these objectives at this point helps me formulate the finished strategy document.
From there, I create a summary document that shows my findings, this will be sent over to you after the discovery session is concluded to check that we are aligned.
Strategy & Roadmap Delivery
The final stage is to deliver the strategy and roadmap. This will be a document presented to you in a delivery meeting, accompanied by a roadmap for the next 12 months.
The strategy document is not set in stone, it will of course be open to critique and you will no doubt have questions around certain marketing activities. This is completely normal.
Post completion of the strategy document, to ensure the strategy is actually used, we allocate specific tasks within the roadmap to team members and any additional resource that is required from an external perspective.
Why work with me?
I’ve partnered with clients in professional services, automotive, marine, property, industrial, healthcare, and more, helping them strengthen their online visibility, attract qualified leads, and achieve sustainable growth.
What sets me apart is my experience across both client and agency side, as well as my channel-based experience.
I have worked across multiple channels in organic social media, paid social media, search engine optimisation, generative engine optimisation, conversion rate optimisation, paid search advertising, public relations, events, content marketing, sponsorship, influencer marketing, video marketing and more.
I have helped businesses grow from £150K to over £2M in turnover across an 18 month period.
If the opportunity is there, we will find it.
Frequently asked questions
Let's Get Started
CONTACT
