SEO

If you run a business with a local customer base, such as a plumber, carpenter, restaurant or hair salon, Local   SEO   is the key to being discovered by nearby customers who are using search engines to find your products or services online. In this guide, we’ll break down what Local SEO is, why it matters, and how you can optimise both on-page and off-page factors like your Google Business Profile, content, citations, backlinks, and more. What is Local SEO? Local SEO is the

On-Page SEO is the process of optimising a web page for both search engines and users, to make content relevant to a search query entered into a search engine. The reason it's called 'on-page' SEO is because it refers to all of the elements we can change/edit, on the web page itself. On-page is a common starting point for SEO as it's controllable by the web page editor. 'Off-Page' SEO refers to processes and actions that can be performed off page, which in practice is a littl

Off-Page SEO is the process of optimising ‘off-page’ elements for both search engines and users, to make content relevant to a search query entered into a traditional or generative search engine.   The reason it's called 'off-page' SEO is because it refers to all of the elements that are not on the website/web page itself.   If you're starting from scratch, before you keep reading, it’s good practice to start with on-page elements, so if you haven’t read my   On-Page SEO   ar

The art of Search Engine Optimisation (SEO) is all about increasing 'Organic Traffic', this essentially means traffic that has found a page on your site through a search engine.   The user has typed in a search query, your site has appeared in the SERP (Search engine results page) and voilà, they've clicked the link and now the user is on your site. When it comes to the question, what is seo? In very simple terms, SEO  is about optimising this process to appear higher in the