If you run a business with a local customer base, such as a plumber, carpenter, restaurant or hair salon, Local SEO is the key to being discovered by nearby customers who are using search engines to find your products or services online. In this guide, we’ll break down what Local SEO is, why it matters, and how you can optimise both on-page and off-page factors like your Google Business Profile, content, citations, backlinks, and more. What is Local SEO? Local SEO is the pr

Off-Page SEO is the process of optimising ‘off-page’ elements for both search engines and users, to make content relevant to a search query entered into a traditional or generative search engine.   The reason it's called 'off-page' SEO is because it refers to all of the elements that are not on the website/web page itself.   If you're starting from scratch, before you keep reading, it’s good practice to start with on-page elements, so if you haven’t read my   On-Page SEO   ar

On-Page SEO is the process of optimising a web page for both search engines and users, to make content relevant to a search query entered into a search engine. The reason it's called 'on-page' SEO is because it refers to all of the elements we can change/edit, on the web page itself. On-page is a common starting point for SEO as it's controllable by the web page editor. 'Off-Page' SEO refers to processes and actions that can be performed off page, which in practice is a littl

Check out our short article explaining what SEO actually is, the three core pillars of SEO and how you can get started optimising your own website.