Video marketing for your business
Video is more than just a visual asset; it is a powerful tool for building trust and driving engagement. My approach combines professional production with a clear marketing strategy to ensure every film serves a purpose.
Whether it’s a focused "talking head" session, a commercial film, or a dynamic social reel, I utilise a full suite of professional lighting, sound, and teleprompter equipment to deliver polished, high-impact results.
By aligning high-quality videography with your broader business goals, I create content that captures attention, improves site dwell time (benefits SEO), helping your audience connect with your brand.
'Talking head' videos
Talking head videos are a cornerstone of a high-performing webpage, acting as a bridge between your brand and your audience.
By putting a face and voice to your business, you instantly build trust and authenticity, humanising your digital presence in a way text cannot.
Strategically, these videos are powerful tools for increasing dwell time; the longer a visitor stays to watch your message, the more authority search engines grant your site.
This boost in engagement helps "grease the sales funnel," moving prospects from curiosity to confidence. It’s an efficient, personal way to deliver your value proposition and drive conversions.
Short form content
Short-form content—those high-energy, cinematic, 15–30 second reels—serves as the ultimate top-of-funnel hook.
In a crowded digital landscape, these clips are designed to stop the scroll and spark immediate engagement. By drip-feeding this content consistently over time, often supported by paid media, you build brand familiarity and stay top-of-mind. The strategy is simple: capture attention quickly to encourage a profile visit or website click.
These "hooks" act as the entry point, guiding prospects toward your longer-form content and service pages. It’s a deliberate journey that turns casual viewers into loyal followers and, ultimately, conversions.
Long form content
While short-form hooks grab attention, long-form content (1–3 minutes) is what secures the conversion. By blending direct-to-camera insights with cinematic B-roll, these films provide a comprehensive look at your services in action.
This content sits perfectly on category or product pages, acting as the final "nudge" in the middle and bottom of the sales funnel. It goes beyond static images by answering common questions and demonstrating why the prospect should choose your product/service, in real-time.
By providing this visual proof, you address lingering doubts and put prospects' minds at rest, making it the most powerful tool to get them "over the line."
Why work with us?
We specialise in providing videography and editing services for small to medium size businesses throughout the South West. To ensure our work actually 'moves the needle' we break down the shoot into the following segments.
Objective:
The first step of producing any content is to understand the objectives for the finished asset/s and ensure that it's in line with you marketing strategy.
Discovery:
We conduct a brief discovery session to understand whether you require brand based video, sales activation based content; across products, services and events, or interview style 'talking-head' content.
Planning:
We then move to the briefing and planning phase, we encourage clients to submit a brief and if necessary agree a storyboard, so the shoot runs as smoothly as possible and we have foreseen any eventualities that could cause delay.
Shoot:
We'll arrive early on the day, setup time normally takes between 30-40 mins depending on the complexity of the shoot. We work in line with the pre defined storyboard to ensure we capture everything we set out to film.
Edit:
We aim to have a first draft edit to you within a week (the turnaround time is discussed in the discovery), to manage expectations.
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