GEO Marketing For Your Business
Generative Search Optimisation (GEO) is the next evolution of visibility in search, designed for a world where AI answers questions directly.
Unlike traditional SEO, GEO isn’t driven by what you claim about your brand — it’s shaped by what others say about you.
Generative engines look for trust signals across the web, weighing genuine brand mentions, customer reviews, and real-world affirmations far more heavily than self-published content.
While backlinks still matter, they’re only part of the picture. GEO focuses on reputation, credibility, and sentiment, ensuring your brand is consistently referenced in positive, authentic ways that AI systems recognise and trust.
Audit
Auditing current GEO efforts starts with understanding how and where AI systems already reference your brand. Using tools like Semrush AI Search Visibility Tracker, I analyse your visibility across generative search results, including brand mentions, sentiment, and query coverage. This highlights whether AI platforms recognise your expertise or overlook it entirely.
I then assess third-party signals such as reviews, citations, press mentions, and forum discussions, as these heavily influence GEO performance.
Finally, I review content structure, entity clarity, and consistency across referenced articles on the web and your brand website, identifying gaps that limit trust, authority, and positive affirmation in generative search responses.
Discovery
Before planning any GEO activity, a discovery session is essential. While auditing the brand website for entity clarity, FAQs, and trust signals forms the foundation, GEO extends far beyond on-site optimisation.
I take time to understand existing digital PR efforts, review generation processes, partnerships, and any off-site signals already influencing how your brand is perceived. This includes press coverage, third-party mentions, testimonials, and community presence.
Managing expectations is equally important — GEO is reputation-driven and builds over time. Clear alignment at this stage ensures a realistic roadmap, measurable progress, and long-term visibility within generative search results.
Planning
Following the audit and discovery phase, I build a clear, prioritised GEO roadmap covering the next 12 months. This plan is shaped entirely by the findings, ensuring effort is focused where it will have the greatest impact.
It may include on-page improvements to your website to strengthen entity signals and clarity, alongside a forward-looking content plan based on emerging topics and questions within your industry.
I also work closely with digital PR activity, identifying themes for press coverage, and review existing processes to encourage genuine customer reviews on trusted third-party platforms, reinforcing positive brand signals across the web.
Core Pillars of GEO
Generative engines need to understand who you are.
That means clear branding, consistent naming, authorship, services, locations, and topical focus across your website and the wider web.
If AI can’t confidently identify you as an entity, nothing else really sticks.
Consistency
Before an AI can cite you, its "agent" or crawler must be able to digest your data without friction. This is the "machine-readability" layer.
Including crawler permissions, structured data markup (schema) and performance. very similiar to Technical SEO fundamentals.
Technical
This relates to content that you control, your website and social media channels.
Using a 'direct answer' format, breaking down content into manageable chunks that can be cited easily, using a conversational logic and managing your data density (Numbers and bulleted lists) all contribute to Ai visibility.
Owned
The big one, owned media. This is content you can't control, what people say about your brand in forums, review based platforms, the media, directories and more. If people rave about you for the right reasons, so will Ai. Google EEAT principle, content must be from trustworthy sources.
Earned
Why work with us?
Working with us for Generative Search Optimisation (GEO) means taking a strategic, transparent, and reputation-driven approach to visibility in AI-powered search. Unlike traditional SEO, GEO isn’t about clever keywords or chasing backlinks — it’s about building trust, authority, and positive recognition across the web. I focus on what really matters: what people say about your brand, from genuine customer reviews to authoritative mentions and digital PR coverage.
I start with a full audit of your brand’s current presence, both on-site and off-site, and a discovery session to understand your existing digital PR efforts, review processes, and industry positioning. From there, I create a clear, 12-month roadmap, covering on-page enhancements, structured content improvements, topical content planning for press releases, and processes to encourage authentic third-party reviews. Every step is transparent, measurable, and designed to build long-term credibility in generative search results.
I manage expectations honestly: GEO results compound over time and depend on consistent, authentic signals. By working with me, you gain not just a consultant, but a partner who understands how generative platforms perceive brands, and how to ensure your reputation is recognised — the right way, for lasting visibility and trust.
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