GEO

As the digital landscape shifts to include AI-driven search, a new discipline has emerged: Generative Engine Optimisation (GEO). While traditional SEO focuses on keywords, links and Googles EEAT principle, GEO focuses on becoming the "source of truth" for AI models like Gemini, Perplexity, and OpenAI’s ChatGPT. To stay visible, your on-page strategy must consider existing SEO principles whilst optimising for comprehensiveness, authority, and citability, as this is essentially

AI Search has certainly become a topic of relevance in the marketing world, and indeed, everyday life. According to Data Reportal, over one billion people use Ai search platforms, globally. (Source: Data Reportal , 2025) Interestingly, ChatGPT actually launched it's first iteration (GPT-1) in 2018, which was superseded, before GPT-3.5 was launched in November 2022. Google Gemini followed suit in March 2023; amongst other LLM's (Large Language Models) that quickly gained in po