AI Search has certainly become a topic of relevance in the marketing world, and indeed, everyday life. According to Data Reportal, over one billion people use Ai search platforms, globally. (Source: Data Reportal , 2025) Interestingly, ChatGPT actually launched it's first iteration (GPT-1) in 2018, which was superseded, before GPT-3.5 was launched in November 2022. Google Gemini followed suit in March 2023; amongst other LLM's (Large Language Models) that quickly gained in po