Can I use a smartphone to film video content?

Smartphones are useful tools for brands both big and small, however the answer to this question is certainly nuanced.

When video content is at the forefront of your marketing strategy and the touchpoint that is designed to resonate with your customers, investing in professional videography and aerial film content demonstrate quality, edge, professionalism and lead to trust.

With so many digital platforms (social media, web, tv, digital billboards and more) offering video capabilities and over 60% of the population now using social media globally, we are living in a time where investing in quality video is necessary to stand out in a competitive landscape.

Planned strategic video content designed to achieve objectives is an investment, and when executed effectively, it delivers measurable returns by increasing brand awareness and driving engagement; supporting tangible business goals.

So, can I just use a smartphone?

For self-funded start-up’s, budget may simply not allow for a videographer and therefore a smartphone would have to be sufficient. However, this is really the only scenario where it makes sense to completely discount a videographer; as I believe there is a place for smart phones and professional videographers in any industry.

In addition, quality vs quantity plays a part in the strategy behind this question, for regular social media updates, even large corporations use smart phone-based content on occasions, because it’s a great tool to use on the fly to react to non-planned but potentially important and ‘trending’ content.

For planned (80%+) communications, having an objective, a plan and more than likely other cost aspects that make up part of your communication, (location, product, personnel & equipment) it makes sense to use a professional videographer with professional quality camera & audio equipment. A professional can add that creative flair, nurture multiple camera setups and in-keep with brand credentials.

Professional videography and in some circumstances aerial film leads to a higher quality result when you’re investing in so many other aspects of the resources for the communication; not to mention allocated time to edit the project.

Below we take a look at some of the individual benefits of investing in professional videography.

Professional Videography

A videographer ensures high-quality video resolution, proper lighting, and professional framing, which reflect better on your brand.

Poor audio is a common issue with smartphone recordings. Videographers use dedicated microphones and audio equipment for clear sound.

High-quality content builds trust and credibility with your audience, especially in marketing or branding.

Videography Expertise and Creativity

A videographer knows how to craft compelling narratives, keeping viewers engaged.

Storyboarding can also be included as part of the videography package, with time dedicated to this element of the project.

Professional videographers shoot with slow motion, speed ramping, dynamic transitions and colour grading effects in mind, to add cinematic appeal.

Creative and engaging videos stand out in crowded social media and marketing spaces.

Time and Resource Efficiency

Videographers are skilled at post-production, a time-intensive process. As mentioned already, this includes colour grading, sound mixing, and editing.

Employees are better used in their areas of expertise, rather than learning video production on the job.

Outsourcing to a videographer ensures the process is handled efficiently while freeing up your team for other tasks.

Videography and Aerial Film Equipment

Videographers use high-quality cameras, aerial film equipment, gimbals, lighting, and audio gear for a polished final product.

Professionals understand how to work with lighting, composition, and backgrounds for the best results. They’re also prepared for technical difficulties and have backup equipment ready.

Even the best smartphone cameras can't match the versatility and capabilities of professional-grade film and audio equipment. Videographers can handle challenges like poor lighting, bad weather, or noisy environments, ensuring the final video is flawless.

Essentially, the right tools can elevate the quality of your content, ensuring it’s visually appealing and technically sound.

Video Consistency and Brand Image

A professional ensures consistent quality and style across all videos, critical for brand identity. A videographer is focused solely on capturing great footage, without distractions.

Poor-quality videos can harm your credibility, making your business appear unprofessional.

High-quality videos reflect well on your business, helping to build trust with customers.

Long-Term Value

Professionally made videos have a longer shelf life and can be repurposed for multiple platforms (social media, websites, ads). The video can also be shot with this approach in mind, with that ever-green aspect or longevity in mind.

Conclusion

While having an employee use a smartphone may seem cost-effective, the results often lack the quality, polish, and creativity needed to stand out.

Professional videographers provide expertise, efficiency, and reliability that justify the investment, especially for businesses that value their brand image and want to maximise the impact of their video content.