Smartphones are useful tools for brands both big and small, however the answer to this question is certainly nuanced. When video content is at the forefront of your marketing strategy and the touchpoint that is designed to resonate with your customers, investing in professional videography and aerial film content demonstrate quality, edge, professionalism and lead to trust. With so many digital platforms (social media, web, tv, digital billboards and more) offering video ca

Video is a powerful medium of communication that exists within the Public Relations (PR) remit. The shift towards video reflects how audiences consume information in an increasingly visual, fast-paced, and digital world. Video as a communications medium is a popular topic of discussion amongst well respected online platforms such as the HubSpot Blog , Neil Patel  & Forbes . Video content is easy to consume Engagement:  Studies show that video content acquires higher engagemen

A quick guide on integrating short-form video content into your existing marketing plan, hints and tips for success..