Video is a powerful medium of communication that exists within the Public Relations (PR) remit. The shift towards video reflects how audiences consume information in an increasingly visual, fast-paced, and digital world. Video as a communications medium is a popular topic of discussion amongst well respected online platforms such as the HubSpot Blog , Neil Patel  & Forbes . Video content is easy to consume Engagement:  Studies show that video content acquires higher engagemen

A quick guide on integrating short-form video content into your existing marketing plan, hints and tips for success..

In this article we take a look at scenarios where using video content to communicate with stakeholders is more advantageous than more traditional media. Below I have put together ten pillars which may be useful when considering how to communicate in certain scenarios, dictated by your marketing strategy.     1.     Explaining complex information Videos can simplify complex concepts using visuals, voiceovers, animations, and storytelling. A mix of A, B & C roll visuals can he