In this article we take a look at scenarios where using video content to communicate with stakeholders is more advantageous than more traditional media. Below I have put together ten pillars which may be useful when considering how to communicate in certain scenarios, dictated by your marketing strategy.     1.     Explaining complex information Videos can simplify complex concepts using visuals, voiceovers, animations, and storytelling. A mix of A, B & C roll visuals can he

A brief article on where video sits within the marketing funnel, where, when and which channels are most appropriate for video communication