On-Page SEO is the process of optimising a web page for both search engines and users, to make content relevant to a search query entered into a search engine. The reason it's called 'on-page' SEO is because it refers to all of the elements we can change/edit, on the web page itself. On-page is a common starting point for SEO as it's controllable by the web page editor. 'Off-Page' SEO refers to processes and actions that can be performed off page, which in practice is a littl

Check out our short article explaining what SEO actually is, the three core pillars of SEO and how you can get started optimising your own website.

Short-form content like TikToks, Instagram Reels, and YouTube Shorts thrive on immediacy and impact, and using eye-catching video effects is a powerful way to grab your audience's attention instantly. Video Transitions Video transitions are all about transitioning from one clip to another seamlessly; including smooth zooms, swipe slides, glitch effects, and morphing between scenes can bring a cinematic quality to your edits. These techniques not only help connect clips but al